Saving for a rainy day was something we were all taught to do, but it appears that for many Canadians that rainy day has arrived and very few listened or prepared. According to the federal Office of the Superintendent of Bankruptcy:

• 118,678 Canadians either filed for personal bankruptcy or filed a consumer proposal in 2013
• Statistics show Canadian consumers piling up debt much faster than the growth in the economy
• Consumer debt reached over 163% of annual income in 2013, meaning that for every $3 the average Canadian earns in a year, they now have almost $5 in debt
• Total Canadian student debt load is now over $25 Billion
• It takes graduates with student loans over 10 years to repay their student debt

What would you do if an unexpected expense arose? Could you pay your bills if you experienced a job loss, even if it was short term? Do you have an emergency financial cushion? What would you pay and what wouldn’t you pay if you suddenly found yourself in that position?

While many may face these challenges and decisions every day, our children don’t have to. We want only the best for our children and that could mean both now and in their future.

What would your life be like today if your parents bought you a house when you were 2 and gave it to you when you had your first child?

Whoever thought a life insurance policy could be used to pay FOR LIFE? Did you know that for over 100 years Canadian parents invested in a “Participating” Life Insurance plans as the emergency financial cushion for their children’s life?

What is “Participating” Life Insurance? “Participating” Whole Life Insurance combines guaranteed cash values that grows tax free throughout your child’s life, annual dividend payments for life with permanent fully paid life insurance so they never need to spend one dollar when they have a family and which grows for life. “Participating” Whole Life Insurance is a considered by many financial professionals as a financial asset that can be used when the need arises to PAY FOR LIFE.

• Guaranteed cash value that grows tax free for life
• Annual dividends during your child’s entire life
• Can be used for any educational program around the world, not only those approved by the Government
• Freedom to use the cash values for any financial need beyond education like down payment on their first home, the freedom to pursue their dreams without the financial stress and more….
• A “Participating” life plan can be opened for a child as young as 14 days old by parents and grandparents

Contact a family advisor at insuranceforchildren.ca today to learn how a “Participating” life insurance plan can benefit your children and the entire family. Don’t wait for a rainy day to buy an umbrella.