The term baby boomer is part of our popular lexicon, but do you know what a baby boomlet is? A baby boomlet is the result of baby boomers born from 1971 – 1991 having babies and leading to exponential population growth. According to the 2011 census, between 2006 and 2011:
- A baby boomlet is proving to be an enduring pattern in Canadian communities coast to coast, regardless of economic health.
- Saskatchewan’s population of little ones under age 4 grew by 19.6%.
- Alberta saw a 20% increase.
- Quebec saw a 17.5% increase.
- Some neighbourhoods in Toronto, such as East Danforth, have seen their under age-4 cohort grow nearly 49% between 2008 and 2011.
- Demographers expect the baby boomlet will continue for a decade longer.
The baby boomlet is great for the economy and for forward thinking companies that are realizing the potential growing needs of this new generation of families and responding to them. It’s not just childcare; infrastructure and real estate that will benefit economically, but companies that can provide niche market products catering to the needs of growing families. Governments and large companies are slow to react, but smaller, nimble companies that recognize the opportunity and seize it, will reap the benefits.
Insurance for Children is a company that early on recognized the needs of this baby boomlet and in response created customized insurance products that empower parents and grandparents to create a solid financial foundation for their children and grandchildren. Focused entirely on the financial futures of children, Insurance for Children’s Child Plan can help your children and grandchildren follow their dreams and achieve their goals in life. Contact us today to find out how.
